
Beautiful DYRT
Our Story
Crafted with clean ingredients,aromatherapy, and essential oils to nourish, protect, and revitalize your scalp and hair.
We created Beautiful DYRT to restore harmony- between scalp, strand, and self. A brand rooted in balance, ritual, and the science of clean botanicals.
- SABRINA & NICOLE

Our Ethos
Beautiful DYRT
Beautiful Dyrt is a premium Botanical hair care line, meticulously handcrafted with utmost care using only the finest 100% therapeutic grade essential oils and naturally derived ingredients. We are dedicated to ethical sourcing practices, ensuring that every product component meets the highest sustainability and responsibility standards.
Our products are non-toxic, gluten-free, vegan, and cruelty-free, aligning with our belief in creating a harmonious relationship between humans, nature, and animals. We are proud to be free from synthetic fragrances, sulfates, parabens, formaldehyde, and phthalates, prioritizing your health and well-being above all else.

Meet Our Founders
BEHIND IT ALL
Sabrina Michals
Sabrina Michals is a pioneering force in the beauty and wellness space, known for blending technical mastery with holistic philosophy. With over 25 years at the iconic Bumble and Bumble Salon—where she rose to Creative Director of Global Brand Artistry—she built a reputation for transforming hair into an expressive art form.
Driven by a lifelong fascination with the healing intelligence of nature, Sabrina pivoted from the high-fashion salon world to become a certified aromatherapist. Her passion for essential oils and plant-powered remedies inspired the creation of Beautiful Dyrt—a new generation of hair care that fuses the artistry of hair care with the therapeutic power of botanicals. Every product reflects her commitment to conscious beauty and intuitive self-care rituals for clean, modern hair.
Nicole Colovos
Nicole is a visionary brand founder, creative director, and editorial leader with a storied career shaping global fashion and beauty identities. With a background in magazine publishing and luxury brand strategy, she’s celebrated for her ability to merge aesthetic sophistication with inspirational and purpose-driven storytelling.
As co-founder of Beautiful Dyrt, Nicole brings her deep expertise in building fashion-forward, conscious brands to the clean beauty space. Guided by a belief in the transformative power of nature, she champions a botanical, minimalist approach to hair care that honors the power of self-care, well-being, and environmental integrity.